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About Our Agency

Established in 2004 by Michael Hitcho, a veteran with a passion for serving others, Hitcho Insurance stands as a beacon of trust and expertise in the realm of Medicare insurance. With a commitment to excellence, Michael developed the innovative 4E process: Evaluate, Educate, Endorse, and Enroll. As proudly featured on radio AM790, we’ve been honored to assist countless individuals select the optimal Medicare plan tailored to their unique needs.

At Hitcho Insurance, our licensed Medicare advisors boast expertise across all major Medicare Insurance Companies, ensuring unbiased recommendations that prioritize your best interests. Rest assured, there are no fees for our invaluable service; our compensation is solely provided by the insurance companies. This transparent approach enables us to offer objective insights, empowering you to make informed decisions with confidence.

Navigating the complexities of Medicare shouldn’t be daunting. With Hitcho Insurance by your side, the process becomes seamless and straightforward. Trust us to be your dedicated partner in securing the ideal Medicare insurance solution.

Michael Hitcho
Owner/Operator

After serving in the Army National Guard, Mike started working locally for an insurance company where he quickly grew to become one of their top producers. Over the years he’s won numerous industry awards for his dedication to his clients.

Currently, he’s building the expansion of his agency as they are on a mission to help 50,000 people find the right Medicare Insurance coverage.

He lives in Orefield with his beautiful wife, Kellyann, two stepsons and one daughter. He enjoys drug free powerlifting and Olympic lifting. Other hobbies include fly fishing and pickleball.

Beth Whitehill-Finch
Licensed Medicare Specialist

Beth is a Licensed Insurance Agent who has been employed with Hitcho Insurance since 2020. Beth can provide product and service information, answer questions, and resolve any emerging issues you may be facing. Beth offers expert advice, and will help you pick the insurance plan that’s right for you and your unique situation. She genuinely enjoys helping people and is here to assist you.

Beth is reachable Monday-Friday 8AM-4PM at 610-694-9435 or you can email her directly at BethF@hitchoins.com.

Lisa Flores
Licensed Medicare Specialist

Lisa, a Licensed Insurance Agent, joined Hitcho Insurance in January 2024. Her background in insurance, learning & development, and passion for customer service has been an asset to our agency and clients.  Lisa will evaluate your individual circumstance, answer your questions, advocate to resolve any issues and advise to help you make the best, informed decision on plan(s) that are right for you.  In her downtime, she enjoys spending time with family and friends, traveling, fitness, and making the most out of life!

Lisa is reachable Monday-Friday 8:30AM-5PM at 610-694-9435 or you may reach her directly at LisaF@Hitchoins.com. 


Craig Waddell
Medicare Client Advocate

Craig is one of our Medicare Client Advocates, providing the highest level of service to our new and existing clients. If you need to schedule an appointment, or have questions pertaining to your existing insurance, Craig is here to help. He is reachable Monday-Friday 9AM-5PM at 610-694-9435 or you can email him directly at craigw@hitchoins.com at your convenience. When Craig isn’t working here at Hitcho Insurance, He can be found working on his car and motorcycle, or at a local car event.

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